We live in a globalized world, and in a large cosmopolitan city like Toronto, businesses work closely with partners in the U.S., Europe, Asia, Latin America, and Africa. In large firms, it’s common to find people born all over the world gathering around the water cooler, and over the course of a typical business day, these people will talk to clients, suppliers, and support workers from Shanghai to Sao Paolo.
Given how easy it is to outsource work to foreign firms — especially in areas like sales — is there really any point in prioritizing Canadian sales talent?
This blog will lay out a case for why, especially in leadership roles, it can be advantageous for companies based in Canada to hire Canadians for sales positions, regardless of who they do business with.
Local Knowledge is Important
Just as it can be helpful to hire sales people who already have extensive experience in your industry, it can also be advantageous to hire people who understand the peculiarities of Canadian markets and the Canadian corporate landscape.
For example, when a salesperson is making a case for why a client should switch to a Canadian service provider from an American one, it can be useful to understand the particular day-to-day realities of Canadian business — like the fact that Canada’s response to the coronavirus has been far more effective than America’s, making the chances of an economic recovery in 2021 a little rosier.
Canadian Salespeople Can Help Build Your Brand
Most people have had the experience at one time or another of talking to a salesperson and realizing that the individual you’re speaking with is on the other side of the world and isn’t very involved in the day-to-day working of the company they are representing.
While this isn’t always a bad thing (especially in the case of lower-level staff who spend most of their day cold-calling) if you are going after bigger fish you need to bear in mind that your salespeople represent your brand, and hiring Torontonians who live in the same city or province the company they are working for is based will help enhance your legitimacy.
Canadian Recruitment Agencies Make Hiring Local Easy
Prioritizing Canadian talent may be a good idea, some large firms might note, but given the large pool of American executive sales talent just south of the border, does it really make sense to hire Canadians who don’t have the same track record of delivering results?
Every company wants to find the best person for the job, but if you also want to hire locals for sales jobs in Toronto then working with Toronto recruitment agencies is the way to do so.
When it comes to sales recruitment agencies, Canada’s largest city has a deep well of talent. Firms like Sales Talent Agency — one of the best recruitment agencies in Toronto — work with major companies like Purolator, Rogers, and IBM. Working with executive recruiters means you can easily find local talent to fill the gaps in your sales team. The future of Canada’s business sector lies in its openness to the rest of the world. But choosing the best salespeople doesn’t mean that you have to look abroad, and hiring Canadians to work for Canadian companies can help you represent your company to the world while also remaining firmly rooted in your local community.
