Writing newsletters takes a lot of time and effort. If you breathe a sigh of relief and are ready to press the Send button after a long work on the text and design of the letter, do not rush. Sending a newsletter does not mean automatic letter delivery to recipient mailboxes.
Before clicking the button, check email for spam using the special cleantalk.org/email-checker service. It will show you whether the letter goes in the subscribers’ mailbox or email service providers consider it spam. The tool makes it possible for you to check the adaptability of emails to spam filters.
Why Check Email for Spam
Online spam checking will not let you miss a potential buyer. The problem with delivering mail to inbox kills marketing:
the visitor cannot go through the registration confirmation procedure;
the bills go to spam;
business correspondence is lost amid newsletter unsubscribing.
Mail providers care about their customers and carefully monitor that spam is not in their mailboxes. Self-learning algorithms are created for this – anti-spam filters that check every incoming message. The algorithm of each service works in its way and, of course, no one gives out the verification secrets. To increase the chances of getting your letter to the inbox, do not forget that you do mailings for your subscribers – people, not for mail providers. If the subscriber is not interested in reading your letters, he/she will easily send them to spam with one click. Therefore, always try to make letters interesting and relevant to your client.
Recommendations for Writing Letters
Each letter should have a subject. It should briefly reflect the essence of the letter. Do not make it too long. Also, don’t write all the words in capital letters in the subject line.
Be sure to add the ability to unsubscribe from the newsletter. First of all, many mail providers send letters to spam due to the lack of this function. Secondly, if the subscriber is not interested in your newsletters, let him/her easily unsubscribe. Otherwise, the client will complain about spam, which will lower the rating of your IP and domain at mail providers.
Send mailings from the corporate address. Otherwise, many email providers will consider your emails as spam.
Content is the main thing. No matter how qualitatively you set up mailings, your letters will be sent to spam if users are not interested in reading them. Therefore, you need to understand your audience well, its needs and preferences.
Delivery of metrics is a key component of email marketing. After all, if your mailings go to spam, their effectiveness is extremely low. Regularly track your deliverability metrics using reports from your email service or postmaster. If more than 1% of emails go to spam, check the settings and clear your database of inactive subscribers. When developing an email marketing strategy and writing letters, always think about sending the user the right newsletter at the right time.
