Numeris has shared the Fall 2018 PPM Ratings for radio, but not with me. Sure, they share the overall A12+ with everyone, but that's pretty useless because radio stations target specific demographics and are judged by their success (or failure) in that demo.
Slightly more useful are the numbers below shared by David Bray, President, Bray & Partners Communications. I found them via Broadcast Dialogue. Here are the results for Toronto based on detail Numeris collected August 27 through November 25. The numbers are "% Share of Hours Tuned".
StationA12+PPM
Aug. 27-Nov. 25A12+PPM
May 28-Aug. 26W25-54PPM
Aug. 27-Nov. 25W25-54PPM
May 28-Aug. 26M25-54PPM
Aug. 27-Nov. 25M25-54PPM
May 28-Aug. 26 CBC Radio Two 1.8 2.2 1.5 1.4 1.8 2.3 CBC Radio One 11.8 10.0 11.8 8.6 9.1 7.0 AM 640 Toronto 2.2 2.0 1.3 .8 2.7 2.5 Classical 96.3 FM 5.8 6.4 1.5 1.8 3.1 3.1 102.1 The Edge 1.9 2.4 3.1 4.1 2.9 4.7 News Talk 1010 6.1 6.1 2.0 3.0 1.8 2.7 680 News 6.2 7.0 4.0 5.8 6.8 7.4 93.5 The Move 1.1 1.0 1.7 1.9 1.3 1.1 AM 740/96.7 FM 4.0 3.4 1.5 .4 .7 .8 Boom 97.3 10.2 11.1 11.2 12.6 12.4 11.7 98.1 CHFI-FM 11,0 11.1 15.3 12.7 10.7 9.5 TSN 1050 .5 .5 .4 .2 1.4 1.4 104.5 CHUM-F5.8M 6.8 6.5 14.1 14.4 6.3 6.5 Z103 2.1 1.7 2.5 2.1 4.3 3.4 Q107 5.2 5.5 2.4 2.9 7.0 7.5 Sportsnet 590The FAN 1.7 1.7 .3 .4 3.7 4.1 Jazz FM 91 1.8 2.1 1.0 1.8 .6 .6 Jewel 88.5 2.0 1.4 .5 .5 .5 .9 Virgin Radio 99.9 5.2 6.3 7.2 9.3 6.6 8.4 KISS 92.5 3.1 3.0 4.9 4.8 3.7 2.9 G98.7 1.2 1.2 1.5 1.5 .4 .3 Indie 88.1 1.6 1.2 2.7 1.8 3.7 2.4
Again, radio stations target specific demos and base their ad rates on how they fare with that demo. Still, we can make several reasonable assertions.
- 98.1 CHFI-FM appears to be the leader amongst women. 15.3 is a massive number.
- Boom 97.3 appears to be the leader amongst men. Funnily enough, CHFI is #2. Methinks they're having a ratings party at both Boom and CHFI this Friday.
- CBC Radio One is the most listened to station overall. I know that's true in my home. Not that this means CBC Radio One can increase their ad rates, because there are no ads on CBC Radio One.
- That gap between 102.1 The Edge and Indie88 is now razor thin. In fact, Indie88 beat 102.1 amongst men 25-54. I don't remember The Edge ever getting under a 2 share overall. Jewel 88.5 did better than that.
- Sports radio fans won't be surprised to see 590 soundly beating 1050. In M25-54, it's 590 3.7, 1050 1.4.
- Notable dips: 1010 slipped with both men and women 25-54 and seems to have been caught by 640, Q107 continues its slide, VIrgin 99.9 suffered significant losses (which may help explain changes there), 680 News is down, and as mentioned, The Edge continues to lose listeners.
- Notable bumps: KISS 92.5 had a nice bump with the fellas, CBC Radio One, Boom, CHFI, and Indie, as mentioned, and Z103 had a nice book as well.
