Earlier today, I was discussing the morning show at 102.1 the Edge with Dani Stover, who used to produce the Dean Blundell Show on that station. I find it curious that 102.1 hasn't launched a new morning show yet, despite the fact it's ratings season.
Marc from 12:36 tells me 102.1 the Edge has a new afternoon drive show, and it's called Meredith & Tom. But here's the kicker... Meredith is doing the show from Vancouver, although I'm told Tom is actually here in the big smoke.
Meredith's show on Vancouver's CFOX is called Meredith & Jeremy. This show is live and local.
But wait, there's more! Meredith Geddes also voice tracks a show for London's FM96. This one is simply called Meredith Geddes.
And finally there's Winnipeg's Power 97 where, you guessed it, Meredith Geddes is voice tracking a show. This one is simply called Meredith.
There's a lot to unpack here. Firstly, let's not bury the lede. 102.1 the Edge now has an afternoon drive show that's not live and local. Yes, voice tracking is gaining popularity, because it's so much cheaper, but you'd think the morning and afternoon drive shows would remain live and local. You'd think wrong.
Meredith Geddes now hosts four different shows in four different markets with four different program names. Does Jeremy know about Tom? How much is there to say about her love for cats? Will Meredith also be named the new 102.1 the Edge morning show?
Stay tuned...
