I used to enjoy looking at Toronto's radio ratings. Then, I got fed up with the entire process. Who is carrying these PPM devices? Stations target a specific demographic, but regular folk like me can't access these figures. With so little data available, and so much skepticism, I just stopped looking.
Having said all that, I thought it might be fun to look at some Toronto radio competitors to see who's winning the PPM battle in Toronto. Keep in mind, I only have the numbers for all adults 12 and over, but since we're looking at stations chasing the same (or similar) demo, it should give us an idea as to who's winning.
These share percentages are for February 27, 2017 - May 28, 2017 and are courtesy of Numeris.
The sports radio battle
The Fan 590 - 3.2%
TSN Radio 1050 - 0.8%
The new rock battle
102.1 the Edge - 2.3%
Indie88 - 1.4%
The older guy battle
boom 97.3 - 8.9%
Q107 - 5.7%
The younger peeps pop station battle
99-9 Virgin Radio - 5.6%
Kiss 92.5 - 3.4%
The older peeps pop station battle
CHFI - 11.4%
CHUM-FM - 8.7%
The talk station battle
Newstalk 1010 - 6.7%
AM 640 - 1.7%
