Demographics are everything to a station. Performances in a targeted demo determine a station's revenue generation potential. Dave Shoalts writes in today's Globe and Mail about Dean Blundell's rating improvement in The Fan's targeted demo of men aged 18-34. I have it on good authority that The Fan is actually targeting men aged 25-54, a subtle but significant difference.
Looking at that M25-54 demo, Blundell & Co. rose to 6.4 in April. That's great when compared to the competition on TSN Radio 1050, but not-so-great when compared to how Brady and Walker fared in that same time slot last April. In April 2014, Brady and Walker got a 9.8. Blundell lost a 3.4 share and Rogers executives expected the opposite.
Let's talk about TSN Radio 1050 for a moment... That station has had terrible ratings for over four years, and Mike Richards slipped to 1.1 last month. How long does Bell prop this station up?
