When Canada Post announced they were going to stop door-to-door delivery, it sparked quite the conversation. Many, including me, remarked that most of what we receive in the mail is junk mail.
While this is true, most of my junk mail does not come from Canada Post. The vast majority of junk mail delivered to my home arrives in a Trojan horse called "The Guardian".
The Guardian is the local paper we get each week in southwest Toronto. I believe all of Etobicoke gets it, and it includes hyper local stories that are sometimes interesting. I learned more about this year's Lake Shore Santa Claus parade from The Guardian than I did online.
Inside this tiny local newspaper are dozens and dozens of flyers. The paper is about 12 pages and the ads are at least 20x that. Canada Post doesn't deliver most junk mail in our neighbourhood, the poor young Guardian delivery person does.
When Canada Post made their big announcement earlier this month, I'm sure the Guardian folks cheered aloud. I suspect the Trojan horse will contain a few more Greeks in the coming years.... Watch out, Troy!
