Sportsnet has a new logo. The Rogers-owned sports network, which includes six TV channels, two radio stations, a magazine, and a website, now uses this logo:
In a press release, here's what Sportsnet has to say about their new logo:
A brand identity was built, beginning with a redesign of all Sportsnet logos into one cohesive system. The conceptual platform behind the creative, "Conduit," was anchored in the network's new position by visually fuelling the fan's excitement through professional passion and spirited storytelling. The concept takes viewers on a journey through intricate circuits and light to build excitement and illuminate stories that are most relevant to fans in each region.
On the great design blog Brand New, here's what they're saying about it:
The icon in the old logo was one of those aberrations that you wish your eyes could unsee, like the twin-girls-in-the-hall scene from The Shining and, unfortunately, the new logo does not quite wash the feeling off. The new logo looks surprisingly old as if it had been designed decades ago. The thick slab serifs make the wordmark feel heavy and awkward — the bigger problem with that is the italic sans serif is already heavy and awkward. The double-swoosh under the SN — other than highlighting the acronym "SN" — is gratuitous and doesn't seem to mean anything in particular. In general, the logo does not signal a move into the twenty-first century for Sportsnet.
What do you guys think of Sportsnet's new logo?
