Toronto Mike

Telus' Pat Prefontaine is Old Spice Guy Without Charm

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Telus is introducing a spokesperson they call Pat Prefontaine.  Pat's a lot like the Old Spice guy, Isaiah Mustafa, only not as charming.  Telus would absolutely love it if you visited Pat Prefontaine at http://patprefontaine.com/.

pat

Nice try, Telus, but if you're going to rip off the hot marketing idea of the moment you're going to have to be less obvious about it.  I don't think anyone is looking for a less charming, more annoying Isaiah Mustafa.

[via Mondoville]

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