Less than a week ago, I wrote about the problem with 92.5 Jack FM. The ratings were abysmal, and I predicted there would be a format change by Labour Day. Jack didn't make it a week into June.
Jack FM is now KISS 92.5 FM, being billed by Rogers as "the only ALL HITS radio station in the city of Toronto".
Available on-air at 92.5 FM in Toronto and online at kiss925.ca, the station kicked off its broadcast Friday at 3 o'clock with a promise to play 10,000 songs in a row with no commercial interruption, featuring artists like Beyonce, Lady Gaga, Black Eyed Peas, Kanye West, Nickelback, Katy Perry, T.I., Justin Timberlake, Kardinal Offishall, Britney Spears, Ne-Yo, Kelly Clarkson and Rihanna among others. The launch was simulcast on Rogers All-News outlet, 680News.
KISS92.5 will engage its listeners both on the air and online by taking advantage of all the possibilities that present themselves in the new digital world. As the station evolves, the audience will be "plugged in" through instant messaging, Twitter, Facebook, MySpace and several other social networking sites as well as wirelessly via texting.
On-air talent for KISS92.5 will be announced in the coming weeks, along with details on concerts and events that will feature today's biggest hit makers.
If Kiss sounds familiar, it should. Before Jack, 92.5 was known as KISS FM, playing top 40 hits before delving into more hip hop and R&B in the early 2000s.
Kiss is back, playing all hits once more. And I've just lost my shower radio station that provided me with uninterrupted rock from 7:30 to 7:48 each morning.
