Every other ad I hear on the radio these days opens with "in these tough economic times" or something in that vein.
I'm as guilty as anyone. Targeting CFOs with HTML email copy, I recently opened with "new economic conditions are driving companies to become increasingly cautious about the near future."
We know you're hurting, but we still need your money, because we're hurting as well. We feel your pain, now help alleviate ours.
In these tough economic times, our opening line writes itself.
