Fred Patterson, one half of the former morning show tandem of Humble & Fred, wrote an entry on his blog this morning about viral growth. Fred understands content is king, and he was writing about what someone wrote about his blog on Facebook. Here's how Fred ended his entry.
I put a lot of work into this site. I figure if you're going to do it, you might as well put some effort into it. Rather than fill it with useless crap off the internet or nothing but a steady stream of boring shit about myself.
Exactly one hour earlier, Howard Glassman, the other half of Humble & Fred, wrote an entry on his blog that pokes fun at his blogging style. Beneath a cartoon with the caption "I have nothing to say, I say it regularly", he wrote the following.
This pretty much sums up the world of Blogging. Yes I know I'm the only one who puts up drivel most days. All the other Bloggers out there are saying relevant, issue based-life changing things that their friends are already sick of so they have to foist them on us! Yes sir I said foist. I'm not even sure if that's a word. It should be. Maybe I should blog about it. Or not.
Those two entries say everything about the blogging styles of these two radio personalities. Fred spends a great deal of time and effort managing his blog entries, touching on current events and expressing pointed opinions on various and sundry items of the day. Howard, I know for a fact, prides himself on how little effort he devotes to his entries. He throws down what he terms "drivel", which is stream of consciousness thoughts about whatever and "what I had for breakfast this morning" type tidbits. Howard is also a fan of OPC, or "Other People's Content" in which he'll toss up a YouTube clip he received from a reader or borrowed from another blog, usually this one. Fred rarely does that.
The blogosphere has room for both styles. I love reading Fred's opinions on heavier topics, even though we rarely agree with one another, and I love reading Howard's humourous drivel and quirky observations. Fred's blog can be some pretty heavy lifting and Howard's blog is an easy and breezy read. They complement each other perfectly, which might explain why their on air chemistry isn't matched by any morning show currently airing in this city.
As for me, I like to think I swing both ways. But make no mistake about it, it's still all about Mike.
