If you Google prima television, an entry I wrote about my Prima telvision nightmare is ranked on the first results page. Click on over, read the entry and the 24 responses and tell me if you'd buy a Prima television.
Matt conducted this exact Google search earlier today and then left this comment:
My girlfriend just bought a 32" Prima LCD. I was suspicious not being familiar with the brand, but we got it anyway due to the attractive price. Thanks to these reviews it's going back to Bestbuy. I hope somebody from Prima reads this page. It's pathetic.
There is great power on the web, and that's why I won't trash a company's product or service unless I've given them a fair chance to make things right. Prima's customer service was virtually non-existent for months, and their product was clearly flawed, and now anyone who takes a moment to search the web can be fairly warned.
I believe tapping into the blogosphere before one makes a significant purchase is an excellent idea. You can't believe everything you read, but you'll quickly gauge the sincerity and legitimacy of such a discussion and you'll rarely find such honesty in so-called review sites with ulterior motives.
Think of it as an early warning system for lemons. The news might not be sweet, but it's good for you.