Remember when Courtney Love sold 25% of her share in Nirvana's publishing catalog? My greatest fear was that "Smells Like Teen Spirit" might end up in a girls deodorant commercial. That's not happening yet, but a Nirvana track has been licensed for advertising purposes for the first time ever.
2K Sports has included Nirvana's "Breed" on the soundtrack of its Major League Baseball 2K7 video game. The company will also use "Breed" in a commercial for the game.
And so it begins. Nothing is sacred and every thing's for sale. It's endless, nameless...