This morning I heard Eminem's "My Name Is" on CFNY Edge 102. When "My Name Is" was introducing the world to a white rapper from Detroit by hitting the top of every top 40 chart on the continent, Edge 102 wouldn't touch it with a ten foot pole. You can bet they didn't play it once. Why would they? It was a poppy rap song that didn't fit Edge 102's new rock format.
Hearing "My Name Is" this morning seemed a little off. How is it that many years later it somehow found its way into Edge 102's rotation during morning rush hour? The first time an Eminem tune got multiple spins was "Lose Yourself" and that was completely justifiable. "Lose Yourself" is a heavy tune with a rock style backdrop. Without "Lose Yourself", there's no way I hear "My Name Is" this morning. There's a definite correlation.
What's next? The latest from Avril Lavigne? Don't bet against it.
