"Planning to vote in the upcoming election? Why bother?" That's a direct quote from Screw the Vote, a CBC special hosted by Jian Ghomeshi. Here's more from the site.
According to Elections Canada, barely 25 per cent of Canadians between 18 and 24 years old voted in the 2000 federal election. "Rock The Vote" concerts have been around since 1990 in the United States, with no discernible impact. Facts in hand, Ghomeshi decides if you can't beat 'em, join 'em!
There's even a Propaganda Kit to accompany the message: Voting is for schmoes and it doesn't make one ounce of difference. This reverse psychology is just clever enough to work. The alternative sure doesn't have an effect on today's apathetic youth. What have we got to lose?
