That Damn Pepsi Cheer
Total 6 Posts
I almost made it two whole days without writing about that damn Pepsi cheer. I really don't understand how it got out of the design phase. Why would Pepsi insert itself awkwardly between Canadians and hockey? Coke would know better... Case in point: eight years ago, Coke ran an ad
What was Pepsi thinking? That's what I want to know. I work in marketing. I'm shocked Pepsi's "Cheer Nation" campaign got off the drawing board. I totally understand why Pepsi would want to associate their beverage with our national game, that's just smart business sense, but asking us to abandon
I'm sharing this classic video by Neil Young and the Bluenotes because it includes the line "ain't singing for Pepsi". When I record a cover about my battle against Pepsi, I'll change that to "ain't chanting for Pepsi". This video won the MTV Video Music Award for Best Video of
I spoke with the Saskatoon StarPhoenix yesterday regarding Pepsi's Cheer Nation. I previously wrote about Cheer Nation in an entry entitled Cheer Nation? I'm Not Chanting "Eh! O' Canada Go!" For Pepsi. It must be a slow news day in Saskatoon. The article in which I'm quoted is currently the
If you've watched any hockey lately, you've likely seen the ads for Cheer Nation. Pepsi seems to think the voices of Hockey Canada's fans need to be united with an official cheer. They've unveiled this new cheer under the marketing banner "Cheer Nation". I've got several issues with this. Let's
